Loveland Ale Works

Name: Loveland Ale Works
Location: Loveland, CO
Identity: Manual

Loveland Ale Works is a small batch brewery inspired by European & American style brews. Through graphic design and interior design, they were able to create a cohesive vision.

Inspired by the history of Loveland as a town founded due to the Colorado Central Railroad and gateway to Rocky Mountain National Park, they used elements throughout that play back to these ideas.

The tap handles were created based on the 19th century signal levers & the logo itself plays homage to the mountains and railway.

The interior was left clean and simple using raw materials to enhance the handcrafted feel. Reclaimed woods, concrete, and plywood signs all come together within the exposed brick space.

 

Images 1-3© Loveland Ale Works

Images 4-12 © Manual

Lucky's Doughnuts

Name: Lucky's Doughnuts & Forty Ninth Parallel Coffee
Location: Vancouver, BC

Located in Vancouver, Forty Ninth Parallel coffee brought together two great concepts under the same, well designed roof.

Using the great bones of their raw & urban space, industrial furnishings and a large wood bar act as a rich yet neutral backdrop to fresh made doughnuts and cappuccinos.

A large, wrap around banquette and upholstered booths provide ample seating for those who flock to the new location for the onsite created doughnuts and coffee. 

The cohesive branding and logos compliment the vintage, industrial, and warm interior.

Images @ Scout Magazine & Forty Ninth Parallel

'wich

Name: 'wich
Location: Hong Kong
Design: Ken Lo(branding/packaging)

There is something beautifully simple when a restaurant concept comes together perfectly. When branding, logo, packaging, and interior all evoke the same message, it allows the guest a full experience.

The tongue in check name, 'wich not only speaks to their namesake concept of sandwiches, but also to the guests ability to chose.

The interior is clean, streamlined and minimalist with pops of red showing up in the seating, light cords, and gallery frames. The slate grey walls and ceiling create a cohesive warmth and allow the eye to focus on the counter and meal preparation. 

All images © Behance Network

Midwest's Best; Parish Food & Goods

Name: Parish Food & Goods
Location: Atlanta, GA
Design:  B.B.Barn (branding/logo), Concentrics Hospitality

Located in Atlanta, Parish represents Southern culture and incorporates a deli, restaurant, and market all into one. With great branding, a clean logo, and a wonderful layering of southern antiques amid restored brick, this space manages to feel welcoming and warm.

Image 1,3,5 © Commarts.com
Image 2,4,6,7 @ Concentrics Restaurants

Cafe Luc

Name: Cafe Luc
Location: London
Branding & Graphic design: Here Design

Today comes to you with another great example of brand identity for restaurants.

 The most common element I witness clients and restauranteurs miss, is brand identity. In order to be successful you must set your space up as a unique experience. Your space must be recognizable and your message needs to be carried through throughout the diners experience. With social media growing faster every day, most customers dining experiences actually start well before they arrive at your space. Establishing your identity and message through graphic design, web design, and social media presence cannot be brushed off. Cafe Luc did a great job of translating the dining experience you will have within the space, to their identity, branding, and logo. All aspects communicate a chic, comfortable, upscale and classic vibe, take a look;

Image 1-6 © Design Work Life

Image 7-10 © Tuannhaid